Minto Pyramid Principle

I had some great feedback from author Mark Earls about the mindmap of his book “Welcome To The Creative Age” which I posted recently. It started me thinking about the importance of visual memory and I wondered if plotting a mindmap of a book’s chapters before reading would help the reader navigate through it. Perhaps publishers should start including mindmaps inside the covers? Anyway, I … Continue reading Bookmap: The Minto Pyramid Principle (SCQA)… visually »

Books, Internal Communications

The Minto Pyramid Principle (SCQA)

September 3, 2007 Richard Hare

Shawn Callahan’s post about a storytelling technique called PREP has prompted me to write about a technique I learned some time ago. My preferred story structure for presentation, e-mail or blogging was previously S-C-Q-A: Situation, Complication, Question and Answer – also known as The Minto Pyramid Principle. S-C-Q-A helps you write introductions which engage an audience’s attention before you provide the answers. Situation – where … Continue reading The Minto Pyramid Principle (SCQA) »