Don’t delete your “old” online communities
I’ve been surprised recently to see an online community which I created several years ago – and which, I believed, had lain dormant since – suddenly spark into life.
I originally created the group in 2005 in response to some requests for help which weren’t reaching the correct audience. Apart from one response a year later saying what a great idea this was, there had been little activity – or so I thought.
During the interim period, the membership had been growing steadily. All it took was one request for help in improving the operation of a factory machine. Quickly there was a response from another part of the world suggesting a modification they had used. This included a description, pictures and even blueprints!
This led to a flurry of other requests and responses and although the requests died down after a while, I believe it has helped the community see the tool as a way of connecting with expertise around the world.
Ironically, if we’d upgraded the tool in line with our IT team’s recommendations, this would never have happened as part of that would have meant removing “inactive” communities.