Shooting the Global Employer Brand
Sandwiched between the Thames Flood Barrier and The Valley – home of Charlton Athletic and once London’s largest football ground – is a nondescript trading estate full of run-down buildings, breaker’s yards and workers’ cafés. Among the semi-derelict buildings sporting broken windows, Building 24 has been stripped of the light industrial machinery which once populated it. The walls have been painted white and the huge floors partitioned off to create the perfect space for a photoshoot.
We are here – a stone’s throw from Charlton Park where Antonioni shot some exteriors for 60s fashion flick “Blow Up” – to see the visual realisation of the Global Employer Brand project. Models Ufuoma, Tim, Mairi, David and Sergio were selected from Globe House HR employees to pose in ways representing the theme of “Bring Your Difference”.
Friday morning saw the model makers put the finishing touches to a huge Death Star-like construction formed of small interconnecting shapes which will later be coloured by computer. The afternoon is spent with the models posing variously in front of a section of larger shapes which will also be subject to computerised jiggery-pokery at a later date. On Monday, the fun really begins with our models suiting up and throwing paint over another part of the construction.
The Global Employer Brand debuts on 7th November.