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storytelling

This tag is associated with 7 posts

Bookmap: The Writer’s Journey by Christopher Vogler

By ⋅ June 12, 2009 ⋅ 2 comments

Legend has it this book originated as a seven-page memo outlining mythic structure for Hollywood studios. In the memo, Christopher Vogler interpreted Joseph Cambpell‘s “The Hero with a Thousand Faces“, the book in which “Campbell explores the theory that important myths from around the world which have survived for thousands of years all share a [...]

Bookmap: The Minto Pyramid Principle (SCQA)… visually

By ⋅ February 12, 2009 ⋅ 4 comments

I had some great feedback from author Mark Earls about the mindmap of his book “Welcome To The Creative Age” which I posted recently. It started me thinking about the importance of visual memory and I wondered if plotting a mindmap of a book’s chapters before reading would help the reader navigate through it. Perhaps [...]

New paper on collaboration from Anecdote

By ⋅ April 22, 2008 ⋅ 2 comments

Since I work with a team who belong to a part of HR called “Culture”, I am excited when I see people looking at collaboration from that viewpoint rather than a purely technical one. Anecdote have just published a white paper on collaboration, written by Shawn Callahan, Mark Schenke and Nancy White. After spelling out [...]

“Knowledge management is SO boring..!”

By ⋅ January 24, 2008 ⋅ Post a comment

With these words, the head of European Operations put his finger on our biggest problem. KM isn’t sexy: it doesn’t directly result in millions of pounds of savings and it doesn’t require lots of fancy, cutting-edge technology. It’s much simpler than that. He had kindly agreed to an interview because he felt it was important [...]

Stories vs. Values

By ⋅ January 22, 2008 ⋅ 2 comments

Chandni Kapur of Anecdote writes about using stories to improve employee engagement. Here in Globe House, a story wall featuring pictures from a recent team event used to greet visitors to the HR department. HR employees had added speech balloons made from post-it notes to some of the more amusing pictures. A few months ago [...]

Cowboy Junkies

By ⋅ November 25, 2007 ⋅ Post a comment

Seth Godin writes about Cowboy Junkies failure to score a follow-up hit to their 1988 album “The Trinity Session“. What made “The Trinity Session” so successful was a compelling story which created a word-of-mouth cult: “a Canadian band recorded an album live in a church in one day using a single stereo microphone.” That’s a [...]

The Minto Pyramid Principle (SCQA)

By ⋅ September 3, 2007 ⋅ 5 comments

Shawn Callahan’s post mentioning a storytelling technique called PREP taught me something simple which I will remember forever. My preferred story structure for presentation, e-mail or blogging was previously S-C-Q-A: Situation, Complication, Question and Answer – also known as The Minto Pyramid Principle. S-C-Q-A helps you write introductions which engage an audience’s attention before you [...]

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