I’ve just finished David Weinberger’s Everything is Miscellaneous. From the opening story about the prototype shop stationer Staples uses to design more effective experiences for shoppers to the final coda about the lack of structure in an ephemera shop, Weinberger tells thoughtful stories to outline his ideas, most of which I hadn’t heard before. Weinberger’s [...]
I had some great feedback from author Mark Earls about the mindmap of his book “Welcome To The Creative Age” which I posted recently. It started me thinking about the importance of visual memory and I wondered if plotting a mindmap of a book’s chapters before reading would help the reader navigate through it. Perhaps [...]
Hugh MacLeod’s recent questions for Mark Earls prompted me to buy Mark’s first book “Welcome To The Creative Age – Bananas, Business and the Death of Marketing” – the book which Hugh says changed his life.If I was expecting to be blown away from the first page I was disappointed. Instead, Mark builds his case [...]
A trickle of traffic from The Wall Street Journal alerted me that Carol Hymowitz chose “The Halo Effect…” as one of her business books of 2007. I’ve still yet to read “Wikinomics” which she also recommends and I see she also mentions a new book by Patrick Lencioni, author of “The Five Dysfunctions of a [...]
The Halo Effect is a form of cognitive bias which causes us to ascribe positive traits to people we perceive as successful and negative traits to those we don’t. It is also the title of a business book written by Phil Rosenzweig, professor at IMD, which looks at the facts behind some of the most [...]
Shawn Callahan’s post mentioning a storytelling technique called PREP taught me something simple which I will remember forever. My preferred story structure for presentation, e-mail or blogging was previously S-C-Q-A: Situation, Complication, Question and Answer – also known as The Minto Pyramid Principle. S-C-Q-A helps you write introductions which engage an audience’s attention before you [...]
My colleague Tom is slightly cynical about the vogue for storytelling in business, mainly due to the proliferation of abstract cuddly animal stories which avoid mentioning business. He’s even gone as far as outlining a menu based on the animals involved. While this book is subtitled “A Leadership Fable”, I can reassure you – before [...]